Friday, September 7, 2012

Social Involvement

I believe every idea that can impact a large mass of population is surely worth sharing. We have a group of about 10 Indian families who live like a big family, everyone of us is close to our motherland and think and care about our country. We do so many activities together including adventures, vacations, festival celebrations but for the first time we thought of doing a social activity which could benefit someone in need. The first thought that came to everyone's mind was to donate some money to a non profit charity org, but taking inspiration from innovative minds around the world, we always get attracted to doing something different and new. Hence we thought of a different idea which is not as simple as shelling out some dollars from our pocket and would give us fun and has a mass appeal.

We decided to put a stall in a Indian fair, because food stall was expensive we thought of putting a beverage stall and sell Indian beverages like Mango Lassi, Buttermilk, Jal-jeera etc, water and cold drinks and pass on all our profits to a non profit organizations. We thought by doing this we would be able to spread word about the non profit org to more than 15 thousand people who visit the fair and will be able to enjoy the 2 days fair with our entire group working for a single goal. Moreover we wont have to ask for a donation, all we would do is just sell beverages at regular price and earn profit to donate. In a way we were donating time to earn money.

Everyone liked the idea and when we started working towards it, we got additional helping hands, one of the restaurants donated us unlimited mango Lassi and butter milk, other stores gave us free water bottles and cold drink cans, which saved us the cost and hassle of making these items, almost everything that we bought to sell at the stall was free of cost for us. At the fair we got a tremendous response, there were about 100 other stalls and everyone appreciated the kind of work we were doing, few of food stalls even offered us free food. A lot of people came to our stall inquiring about the non profit org and we were able to publicize it as targeted. We never thought such a simple idea could explode and give us a tremendous response and just by spending 2 days at the fair and properly planning the event we earned enough money, which could take care of 6 kids for 1 full year giving them clean housing, healthy food, clothing and proper education.